Thursday, May 24, 2018
Discover a world of strategic thinking and business ideas!
Home / Creative  / Do you know bad doors?

Do you know bad doors?

How simple human centered design can be - push or pull the door? Here is a great video about human centered design and this type of doors which you all know. And it's not you, it's

How simple human centered design can be – push or pull the door?

Here is a great video about human centered design and this type of doors which you all know. And it’s not you, it’s the door which creates the problem. We found this clip and the article about human centered design ‚It’s not you. Bad doors are everywhere‘ on Vox.com.

The video gives insights and some nice remarks of Don Norman, a real ‚Guru‘ in in the fields of design, usability engineering and cognitive science. ‚The bad door issue‘ was inspiration and motivation for Don to write a book on design: The Design of Everyday Things. This book was published 25 years ago and it still remains relevant. Doors shouldn’t need an instruction!

Don Norman also changed the use of the term user centered design into human centered design, as all users are still humans. Key to his human centered design approach are two main steps during the developing cycle:

Observation & Feedback

Don_Norman_The_Design_of_Eveeryday_Things_human_centered_designThese two words are relevant for each design process. It doesn’t matter if you are planning to design a product, a software, an app, an innovative service or even a strategy. As long as it is a human centered approach, it needs to start with observation. Discover and explore to build the input for the design. And don’t forget, every output starts with great input.

When observation is the first step, at the end every design needs a feedback. It’s easy to see a green light for something which is connected or works. Sometimes its only a little tone like the one you can hear when sending an email successfully. But you also need to implement a feedback functionality in service design, it’s important for any software or mobile application and even a business or brand strategy needs a moment of feedback or confirmation.

So enjoy the video about the crappy doors and don’t forget it when your are planning to design something.

Holger Ambroselli has worked in brand and strategy development as entrepreneur and consultant for many years. His international experience and knowledge in intercultural brand management have made him a sought-after strategy thinker, keynote speaker and brand coach. He is also one of the drivers behind ‚Sam’s Strategy Kitchen‘, which supports a company’s transformation by creating customer and business value through experience design innovation.

NO COMMENTS

POST A COMMENT