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How can companies adapt to the digital transformation and the change of strategy? Digital Transformation is almost a taboo word. Nevertheless, for many companies and brands, it means a very big challenge. The driving force behind this transformation is the complexity. Markets are becoming more complex,

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Great challenges await tour operators in 2016 The digital transformation and an extremely complex market environment with some conflict areas in popular vacation destinations make for a year of great challenges for the travel industry. But it is not only the digital transformation. Issues like competitive pressure,

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Auf Reiseveranstalter warten in 2016 grosse Herausforderungen Die digitale Transformation und ein extrem komplexes Marktumfeld mit einigen Krisengebieten in beliebten Urlaubsdestinationen sorgen für ein Jahr mit großen Herausforderungen für die Reisebranche. Aber es ist eben nicht nur die digitale Transformation. Themen wie Wettbewerbsdruck, Preiskampf, fehlende Bettenkapazitäten in beliebten Destinationen, Entdeckung

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